Susan Shields

Susan-Shields-white_bg (2) (1)Susan has over 25 years in Retail and Foodservice Marketing and Business Management with positions including General Manager, Chief Marketing Officer, and Chief Innovation Officer.  Her strengths include the ability to create a strategic vision, translate insights into actionable business strategies and tactics, lead and coach teams, bring creativity and innovation to marketing programs and new products, and provide an overall business perspective.  Susan has a passion for health & wellness and has focused her career on building and growing natural and organic brands.

Most recently Susan was with Jamba Juice and held various positions including Senior Vice President and Chief Innovation Officer, where she was responsible for driving comprehensive growth of the Jamba brand through leadership of all product innovation initiatives and by instilling an innovative mindset throughout the organization. Prior to this role, she held the position of Chief Marketing Officer and was responsible for repositioning the brand and reversing the comparable store sales declines.

Prior to Jamba Juice, Susan joined a Venture Capital start-up called Beautifull, Inc. where she held the position of Senior Vice President of Innovation and Product Marketing.  Susan has also held the positions including  Group Vice President of Innovation for Safeway’s Consumer Brands Division, Senior Vice President of New Ventures and Marketing at Del Monte Foods and numerous positions with the Quaker Oats Company.

Susan holds an MBA from the Kellogg School of Management at Northwestern University, where she was an Austin Scholar, and she has a Bachelor of Arts degree from Williams College.  Susan is a member of the Board of Directors for The Organic Center, the YMCA of the Central Bay Area and most recently Traditional Medicinals, an organic health and wellness herbal tea company.

View Susan Shields's profile on LinkedIn

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