We work to bring out the best in every brand by focusing on salient strengths, sustainability advantages, market opportunities and thoughtful partnerships. You might liken it to accelerated natural selection in business growth (kind of like Pluots).
Business Plans & Growth Strategies
We provide leadership in developing comprehensive Business Plans integrating key strategies across all of the disciplines including Sales, Marketing, New Product Innovation, Supply Chain & Organizational Development.
Marketing Plans & Execution
We develop plans based upon consumer insights that are specifically tailored to the needs of the business to reach their growth and profitability goals. The plans incorporate the appropriate blend of traditional and emerging media channels. We leverage Brand Advocates and integrate Public Relations to economically maximize the reach of the brand’s messaging.
New Product Strategy & Concept Development
We have a deep experience in developing new products and follow a disciplined stage gate process to ensure success in the marketplace. We evaluate all of the consumer and marketplace data, lead ideation sessions, develop and test concepts, lead product development and develop launch plans.
Channel Strategy & Management
We work with companies to develop comprehensive Channel Plans, including broker and distributor partnership building. We incorporate Grocery, Natural, Mass, Online, Club & others as appropriate, to maximize the brand’s impact at retail. We understand retailer roll out timing is important to showcase the brand and grow business the right way.
Fund Raising & Acquisition Preparation
We work closely with entrepreneurs to create business plans and pitches to secure funding, establish strategic partnerships and successfully launch new businesses.
Team Building & Leadership Development
We partner with seasoned executive coaches to develop strategic planning workshops, teambuilding, and personality profile assessments that enhance team alignment and effectiveness.
We have found that many passion driven and entrepreneurial companies need CMO Level work, but not necessarily every day. So we offer a more effective and economical option by providing CMO support on a part time basis, working closely with the team on-site to develop the key strategies and tactics and provide oversight for the execution.