Lara Jackle Dickinson
Lara Jackle Dickinson has over 20 years of consumer packaged goods marketing, sales, and general management experience with an emphasis on bringing high growth food brands to natural and mass markets. She is a passionate brand builder with a well-honed intuition in lifestyle products and the natural foods industry. Since 2008, she has provided fractional CMO and sales consulting to leading-edge food and beverage clients. She also served as the VP of retail sales and marketing at Numi Tea on an extended contractor basis.
Lara’s key focus with these leading companies is integrating the strategy and planning between sales and marketing to create maximum brand impact with retailers and consumers. Key Initiatives include new product launches tied to clear channel strategies, geographic blitz marketing, retailer activation, digital strategy, brand positioning, strategic planning, marketing planning, and marketing and sales team development and mentorship.
Lara is also the Executive Director and Co-founder of OSC2 (One Step Closer to an Organic and Sustainable Community), A group of prominent founders and CEOs dedicated to improving the Natural Products Industry. This group is sponsored by 20 of the leading consumer packaged goods companies in the Bay areas. Lara leads key impact projects in partnership with these CEO’s, including moving the industry toward sustainable packaging solution, developing a sustainable supply chain loan fund, new carbon offsetting solutions, and cross marketing efforts among companies.
Prior to consulting, Lara was the co-founder and CEO of LightFull Foods, where she pioneered the concept of “satiety” (delivering hunger satisfaction with fewer calories using innovative natural ingredients) as a sustainable strategy for eating right. LightFull was backed by Unilever, Mattson, and Burrill & Company (which led a fund backed by Nestle). Prior to LightFull, Lara was the CMO of Brand New Brands, a food innovation incubator that spun out LightFull Foods.
Earlier in her career, Lara served as the VP of Marketing at the Balance Bar Company, where her innovative marketing initiatives and brand building activities drove sales growth from $10M to $110M before the company was acquired by Kraft Foods for $268M. Lara also helped take Balance Bar public.
Lara received an MBA from Cornell University’s Johnson Graduate School of Management, after which she joined Reckitt Benckiser as a product manager for Resolve Carpet Cleaner, d-Con, and Mop & Glo. She holds a BS in Finance and an English minor from the University of Southern California. She did graduate work at Oxford in European economic development, and created a wine and fruit export marketing strategy during an internship for the Ministry of Agriculture in Hungary.
Lara lives in Piedmont, California with her husband, Robert and their three children, Audrey, Rosemary, and Jacob.